Issue management situations are anticipated or entrenched over time, such as:
- A business has to shut down operations and layoff longtime employees.
- Opponents control the narrative.
- Corrective action is coming from an Attorney General.
- Guilt by association: innocent entity is brushed with parent company’s mistake.
Proactive or reactive, these situations require special tactics and time to advance and assert a position or when stories have been left unchallenged.
Business and employment litigators routinely instruct their clients to retain RCC, and with whom we collaborate closely, in communicating to impacted audiences be they board members, donors or employees.
Tools, Tactics, Techniques
RCC has long specialized in protecting and enhancing reputations as experience shows the greatest cost/benefit comes from being proactive and staying ahead of the curve. Let’s be realistic, most people think things won’t happen to them.
Once an attack is launched, the first casualty is credibility and immediate unpopularity. People instinctively keep their distance. Unless a more understandable, digestible narrative is told, the false news becomes reality.
We know how to communicate to the diverse audiences in the court of public opinion and use multiple mediums to seed, restore or maintain the credibility of your reputation.