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California Lawyer

Courtly Manners: The Referral That Keeps on Giving

It made sense when you brought in "Alex" for your client's wage-and-hour case; he is, after all, the best employment lawyer you know. But after he suggested that the client hire your competition for another piece of business your firm hoped to get, there is no way in Hades you will ever give him another referral. Alex quite simply forgot who invited him to the dance.

All too many attorneys inadvertently land on their colleagues' do-not-call lists this way.



Read the full article at California Lawyer Magazine

Published May 2014


RCC Blog: Young Professionals' Corner

What should foreign exchange students know about American business manners in an interview?

Cultural differences, etiquette, values and rules are most evident in a business meeting or interview setting. While bowing or kissing on both cheeks may be a proper introduction in some cultures, these actions can be perceived as inappropriate in another cultural setting. In 2010, over 4.1 million college-level students were enrolled outside of their country of citizenship.1 The United States alone had more than 764,000 foreign students enrolled in colleges throughout the country.2 As more and more students are traveling to the states every year to continue their tertiary education, many of them are interviewing for various internships and jobs. While they may have all the qualifications for the position, several lack in one aspect: knowledge of American business manners in interviews.

If you are one of these people, follow these easy guidelines and have a better chance of getting the job you want!

1. Pre-interview prep- know who you are interviewing with by doing a little research on the company before you walk in the doors. Look them up on their website, LinkedIn, Facebook, etc.!
2. Dress to impress- dress for the job you want, not the job you have.
3. Be on time- It’s best to get to the interview 5-10 minutes ahead of time; no more, no less.
4. Make your first impression a lasting one with a solid handshake and good eye contact.
5. Show those pearly whites- don’t underestimate the power of a smile.
6. Actions speak louder than words- Your body language, including good posture is a prime indicator of your attitude, confidence level and interest. Stand straight, keep your chin level and look like you CAN do the job.
7. Post-interview- take the time to send a hand-written thank you note to each person involved in your interview process. Snail mail will outshine an email any day of the week.

[1] http://www.oecdilibrary.org/

[2] http://www.usatoday.com/story/news/nation/2012/11/12/record-number-of-international-students-enrolled-in-colleges/1698531/


 Image courtesy of Google

More Employers Insistent on Professionalism; Demand for Business Etiquette Training Rises; Rockwood Communications Counsel Offers New Seminars Aimed at Employees and Job Seekers

May 16, 2013

SEAL BEACH, Calif.--(BUSINESS WIRE)--Professionalism, high energy and confidence ranked highest of the top-five personality traits employers look for in job candidates according to a global survey by Stockholm-based employer branding firm Universum*. More employers want their colleagues to have these skills and are willing to pay for them according to Rockwood Communications Counsel a consulting firm specializing in business reputations, crisis communications and etiquette.   

“We’ve seen a 34% increase in the past year for training regarding people’s e-image, when to navigate from digital-to-face time, how to manage highly charged situations, and of course mastering critical first impressions,” says Crystal Rockwood, president of Rockwood Communications Counsel. “Employers want professionalism back in a way that suits the social digital era.”    

Two new seminars, Business Relations Toolkit and Advanced Business Social Networkingteach how to create an inviting e-image, signals in dining etiquette that reveal a person’s character in the workplace, making solid first impressions, today’s attire for business and business casual circles, recovering from a faux pas, and more.

“First impressions are formed before you open your mouth,” says Rockwood. “People routinely send signals that convey disinterest or arrogance to clients who they actually want to impress.” Much of etiquette is demonstrating confidence in unchartered waters, she explains.

Starting May 30the Business Relations Toolkit and the Advanced Business Social Networking seminars will be offeredwith duplicate sessions scheduled for Tuesday, June 11. All workshops are held in the first floor conference room of 3020 Old Ranch Parkway in Seal Beach. Seminars are $199 if registered before May 17 and $249 after that date. Registration will be accepted up until May 27. For more information visit http://www.rockwoodcc.com/training or call 562 799-5565.

About Rockwood Communications Counsel, Inc.

Rockwood Communications Counsel, Inc. (RCC) is a privately owned, full-service reputation management firm based in Seal Beach, CA. The company specializes in crisis communications, public relations strategies, publicity services, media training and business etiquette training. Crystal Rockwood is an Authorized Trainer with the Emily Post Institute of Business Etiquette.

*Forbes.com10/4/2012, Top Five Personality Traits Employers Hire Most by Meghan Casserly



Rockwood Communications Counsel, Inc.
Danielle Gaut, 562-799-5565
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Lost in translation at Sochi: Language interpreters have a tough time with one Olympian’s ‘surfer jargon’ during post-competition interview

While speaking to press after USA gold-medalist snowboarder, Sage Kotsenburg’s big win on Saturday, language interpreters struggled to translate some of the words he was using including “stoked” and “sick”.

Kotsenburg says, “I’m so stoked to be here and just like represent the USA for sure.”

While the word “stoked” may be a common slang term in the US, Russian interpreters took it as he was drunk or under the influence of alcohol. This incident goes to show the importance of accurate messaging as a journalist or someone in the media.

Click the video below to watch Kotsenburg’s gnarly gold medal interview: 

*Courtesy of YouTube