• Community Connection

    Community Connection

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There are three well known rules in crisis communications: First, fast and in full. Over the years we've added a fourth warning (#4 Less it fester) this year, a fifth. Like Californians with earthquakes, most think it will never happen when they are in their cars and hence woefully unprepared.

RCC rule #5 in ugly PR situations: Take the pain early. Vicodin is cheaper than surgery.