Crystal Rockwood is featured in COLLOQUY's May|June 2015 issue. In the article Cleanup, Aisle 5, she shares a few ways to better handle loyalty-related crises. Drawing on both extensive crisis communications and business etiquette experience, Crystal's tips can apply to a breadth of business missteps.
Loyalty programs are a great way to get, and keep, regular customer/clients. But what happens when you promise too much or start to cut back on the rewards?
Answer this question and more in the full article here.