• Community Connection

    Community Connection

  • 1

Crystal Rockwood is featured in COLLOQUY's May|June 2015 issue. In the article Cleanup, Aisle 5,  she shares a few ways to better handle loyalty-related crises. Drawing on both extensive crisis communications and business etiquette experience, Crystal's tips can apply to a breadth of business missteps.

Loyalty programs are a great way to get, and keep, regular customer/clients. But what happens when you promise too much or start to cut back on the rewards?

Answer this question and more in the full article here.