Our Public Relations Counsel services are focused on proactive efforts geared to keeping our clients fit and capable of maximizing reputation-building opportunities.
Amassing Relational Capital
Relational capital is good will, like a bank account, you always want a positive balance and if you’re smart, a reserve for rainy days. People will work harder, stay late, be more forgiving of mistakes and make time for a favor if you have a healthy goodwill account.
Building this capital is a natural byproduct for some, others it must be intentional, calendared. We are expert bridge builders in this area and have transformed some of the most cantankerous, unappealing individuals into engageable, authentic, even likeable people.
All businesses, if they are to grow, capture market share and succeed -- they evolve. Successful organizations routinely engage outside communications counsel to counterbalance their own intrinsic biases.
If your message has become tired, dated and drowned out by others, it may be time for a partial or full refresh.
For those wanting more influential roles in their community, we develop blueprints for high-profile opportunities and counsel them in developing the requisite civic relational capital.
The RCC Difference
We test words and they are not cheap mind you.
If you’re about to launch a new service or build a website, don’t you want to know what sparks the interest of your intended audience? Taglines, nouns, verbs, adverbs, we find out what attracts and conveys confidence in your messaging.
Our surveys can find the actual and perceived value proposition from the perspective of your existing and prospective customers. We study the competition, trends and marketplace to distill your company’s key differentiators and competitive advantages which then can be used as a blueprint for your marketing materials.