• “Our older associates could not identify our key selling points. The survey prompted long-overdue mentoring programs.” - Managing Partner, law firm

    “Our older associates could not identify our key selling points. The survey prompted long-overdue mentoring programs.” - Managing Partner, law firm

  • “Never assume the obvious is true.” - William Saffire

    “Never assume the obvious is true.” - William Saffire

  • Financial Advisor survey results show that 71% of potential clients reject management’s favorite tagline.

    Financial Advisor survey results show that 71% of potential clients reject management’s favorite tagline.

  • “Crystal pre-tested our board message with potential stake holders netting invaluable feedback.” – CEO Non-Profit Foundation

    “Crystal pre-tested our board message with potential stake holders netting invaluable feedback.” – CEO Non-Profit Foundation

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Ask them, in private.

What does your audience need to see to keep you in mind? What grabs their attention? Do they prefer one verb over another? We test words. We wordsmith bridges be they for contentious or positive situations.

Taking a reading on the pulse of your company or potential clients is invaluable. Surveys show what your clients or potential clients think. If you are leading an organization, do you have the full team behind you? To introduce a new initiative?

When it comes to extracting the winning words for a campaign or new initiative, we fuse the right combination that distinguishes you from your competition.

Health organizations, law firms, financial firms, associations, non-profits and schools are just some of RCC’s clients who benefited from our surveys.

Internal & External Surveys

  • Member/client/employee priorities
  • Services and goods recognition/awareness
  • Campaign themes (ads, political)
  • Core narratives
  • Mission statements
  • Community profile
  • Taglines
  • Slogans
  • Logos
  • Community awareness
  • Industry awareness