• “Crystal handles each CRISIS with aplomb and delivers advice and recommendations with decisiveness and accuracy.

    “Crystal handles each CRISIS with aplomb and delivers advice and recommendations with decisiveness and accuracy." – Ron Brand, Attorney, The Brand Law Firm

  • RCC is here to limit the negative impact of events and restore confidence in your business' reputation.

    RCC is here to limit the negative impact of events and restore confidence in your business' reputation.

  • "Crystal empowers us to tell our own story with integrity, even in the face of hostile adversaries. Her services are worth their weight in gold." – Rev. Steve Yamaguchi

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“It takes 20 years to build a reputation and five minutes to ruin it.” (Warren Buffet)  

“140 characters does it in seconds.” (Crystal Rockwood)

 

Building the Strong Response

You may be in shock, stunned to be in this situation. It is understandable. Revenue, donations, referrals, key employees, even licensing may be at stake.

We deal with acute situations routinely. RCC equips you to ensure your response is swift, accurate and decisive. We work to transform the unexpected incident or crisis into the right response. The goal: protect the entity, sustain credibility--not just for today, but for your next move.

 

Stabilizing the Situation

Like a car accident on a freeway, we move quickly to move you out of incoming threats to a safer position and immediately work to stop credibility from hemorrhaging.

 

Tools, Tactics, Techniques

Our strategy planning is intense. We take nothing for granted and ruthlessly assess strengths and vulnerabilities among other factors to determine your best move, messenger, method and timing. Working in lockstep with legal counsel is always preferred.

 

Deep Vault Testing: Your best chance to get things right is your very first move.

RCC’s VIP connections are invaluable in blind testing proposed statements or strategies not only for accuracy but cost.

With literally decades of experience handling acute, awkward, and difficult situations in multiple industries across the nation and overseas, we are able to tap our connections for crucial feedback. Whether it involves a nobel prize winning reporter, a million-dollar donor, mayors, professors, manufacturers or a college student.

We understand the shifting dynamics in these situations and adjust the strategy accordingly to successfully navigate the river no matter how it changes.

 

Potential Triggers

Bankruptcy filings
Civic/ elected issues
Cyber attacks
Employment/labor issues
Executive misconduct
False allegations
Indictments
Investigations
Lawsuits
Leadership changes
Leaked documents
Mergers & acquisitions
Mismanagement issues

Negative postings
Partnership dissolutions
Press inquiries
Product liability
Regulatory issues
Workforce reductions

See Experience for more