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Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” Today, it takes seconds via a text message. On June 15, Crystal will present to the American Marketing Association Inland Empire on “Weathering a PR Storm through Crisis Communications.”

In managing a crisis, Rockwood Communication Counsel is well practiced in assessing vulnerabilities and equipping clients to ensure a response is swift, accurate and decisive. In this presentation, Crystal will teach marketers tips on how to help stabilize and de-escalate a crisis and to prevail in the court of public opinion. RCC knows that the goal in any crisis is to protect a reputation, and sustain credibility—not just for today, but for the next move. With any company or organization, rainy days are a given, but by helping your marketing team master a few skills, you can weather the next PR storm.

The main takeaways for marketers from the presentation will be:

  1. Helping marketers provide high value during a PR crisis. Marketers are usually the most informed on where potential hidden bombs are in an organization, and often aware of potential remedies, yet they are rarely consulted. Crystal will help marketers identify vulnerabilities and assets for their organization.
  2. Crystal will provide tips for staying on message, even when it hurts. There are always ways to stay engaged and proactively get legal counsel on your side.
  3. And once weathered, there is storm cleanup. It’s easy for smoldering flame to ignite into a new crisis if organizations market too hard too early. Crystal will instruct on safe ways to re-start business development and promotional efforts after a crisis.

 If you would like to join this presentation, you can register through the AMAIE event page here.

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What People Say

  • "Dealing with the press is not intuitive. For example, how to have off the record discussions can be an important tool." — Partner, mergers and acquisitions “Crystal’s training program is unpretentious, hard hitting and insightful. The training helped me overcome my long-held belief that talking to the media is generally a bad idea; the training provides tools for effectively handling inquiries Read More
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