Strategic Communications

Ensure the integrity of your reputation and strength of your message in the marketplace. RCC communicates your story and can positively influence the opinion of your products and services:

  • Competitive Analysis
  • Public Relations
  • Social Media Marketing
  • Online Reputation Management
  • Media Relations Training
  • Business Etiquette Training
  • Crisis Communication Plan Development

Competitive Analysis

Understand Where You Are
Positioning your company accurately and with the greatest advantage begins with intelligent competitive analysis.  This is the first step toward maximizing your brand message.

Public relations  |  Social media marketing

Increase Awareness
Good PR and Social Media Marketing impacts the perception of your company.  RCC employs compelling strategies to maximize the influence of your out-bound message.  A good media campaign will help you retain and attract new business, and build credibility in the marketplace.


Achieve maximum impact in Media Relations by understanding the machine of news media and mastering the rules and “speaking terms” of the game:

  • Interview coaching
  • Statements and speaking points
  • How to establish, maintain and repair relationships with reporters and  bloggers
  • Media engagements

Maintaining competitive edge is in the details: digital correspondence, phone/conversation skills, frontline transactions, to business meetings and landing the deal.  Business etiquette is what reinforces your brand to clients and prospects. Sharpen the effectiveness of frontline employees, new hires, managers and executives through Advanced Business Etiquette Training.

Crisis Communication Plan Development

You never know when an incident or crisis is going to happen, or what form it will take.  The best course of action is to be prepared in advance to respond quickly and effectively.

RCC News

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What People Say

  • "Dealing with the press is not intuitive. For example, how to have off the record discussions can be an important tool." — Partner, mergers and acquisitions “Crystal’s training program is unpretentious, hard hitting and insightful. The training helped me overcome my long-held belief that talking to the media is generally a bad idea; the training provides tools for effectively handling inquiries Read More
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