Crisis Management: Shaping Opinion When it Matters Most.
"It takes 20 years to build a reputation and five minutes to ruin it." - Warren Buffet
"Today, 140 characters does it in seconds" - Crystal Rockwood
Building the Strong Response
RCC assesses vulnerabilities and equips you to ensure your response is swift, accurate and decisive. We work to transform the unexpected incident or crisis into the right response, online and within traditional media outlets. The goal: protect your reputation, enhance your message and sustain credibility.
Any present or imminent threat to an organization or individuals credibility, income, donor base, clients, constituents, referral sources, etc. Examples include:
- News Stories
- Press Inquiries
- Inappropriate remarks
- Sudden Leadership Changes
Response time: ASAP, 24/6; Sundays, if critical.
Duration: Through the period of crisis (to be followed by Issue Management Engagement and/or PR Counsel if desired)
Rockwood Communications Counsel knows crisis management. For urgent matters, call: 562-682-6482