Strategic Communications

Ensure the integrity of your reputation and strength of your message in the marketplace. RCC communicates your story and can positively influence the opinion of your products and services:

  • Competitive Analysis
  • Public Relations
  • Social Media Marketing
  • Online Reputation Management
  • Media Relations Training
  • Business Etiquette Training
  • Crisis Communication Plan Development


Competitive Analysis

Understand Where You Are
Positioning your company accurately and with the greatest advantage begins with intelligent competitive analysis.  This is the first step toward maximizing your brand message.

Public relations  |  Social media marketing

Increase Awareness
Good PR and Social Media Marketing impacts the perception of your company.  RCC employs compelling strategies to maximize the influence of your out-bound message.  A good media campaign will help you retain and attract new business, and build credibility in the marketplace.

MEDIA RELATIONS TRAINING  |  ADVANCED BUSINESS ETIQUETTE

Refine
Achieve maximum impact in Media Relations by understanding the machine of news media and mastering the rules and “speaking terms” of the game:

  • Interview coaching
  • Statements and speaking points
  • How to establish, maintain and repair relationships with reporters and  bloggers
  • Media engagements

Maintaining competitive edge is in the details: digital correspondence, phone/conversation skills, frontline transactions, to business meetings and landing the deal.  Business etiquette is what reinforces your brand to clients and prospects. Sharpen the effectiveness of frontline employees, new hires, managers and executives through Advanced Business Etiquette Training.


Crisis Communication Plan Development

Prepare
You never know when an incident or crisis is going to happen, or what form it will take.  The best course of action is to be prepared in advance to respond quickly and effectively.

Crisis Management

Crisis Management: Shaping Opinion When it Matters Most.

"It takes 20 years to build a reputation and five minutes to ruin it." - Warren Buffet

"Today, 140 characters does it in seconds" - Crystal Rockwood

Building the Strong Response
RCC assesses vulnerabilities and equips you to ensure your response is swift, accurate and decisive.  We work to transform the unexpected incident or crisis into the right response, online and within traditional media outlets.  The goal: protect your reputation, enhance your message and sustain credibility.

Any present or imminent threat to an organization or individuals credibility, income, donor base, clients, constituents, referral sources, etc. Examples include:

  • News Stories
  • Press Inquiries
  • Investigations
  • Lawsuits
  • Inappropriate remarks
  • Sudden Leadership Changes
  • Cyberattacks

Response time: ASAP, 24/6; Sundays, if critical.

Duration: Through the period of crisis (to be followed by Issue Management Engagement and/or PR Counsel if desired)

Rockwood Communications Counsel knows crisis management.  For urgent matters, call: 562-682-6482

RCC News

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What People Say

  • "Thank you again for coming to Boeing yesterday and addressing our engineers and finance managers. Your session was informative, memorable and fun. Practical guidance on business manners and courtesies are hard to come by these days. I especially appreciated the hand outs and your tips on conversations and introductions. I hope you can return in 2014 for another session." —Terralee Read More
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