Keller and Heckman has a broad practice in the areas of regulatory law, litigation, and business transactions, serving both domestic and international clients. They have an in-house scientific staff that works closely with the firm's attorneys on matters of technical complexity.
“Crystal Rockwood’s strategic counsel for our marketing and business development needs has been an asset to our San Francisco office.”
- Daniel Herling, Partner, Keller and Heckman LLP, San Francisco, CA
Keller and Heckman (KH) needed to maximize impact through the announcement of the new location in San Francisco.
The original request was for RCC to create a press release with the goal of getting 25 people to attend an open house. RCC recognized the opportunity to turn this occasion into a highly attended and successful civic event that would deepen Keller and Heckman’s roots in San Francisco.
RCC created a compelling message: in an era of economic downturn, Keller Heckman, LLP was growing and invested in the city of San Francisco.
Engage Key Elected Officials
RCC contacted the San Francisco Mayor’s office, Senators’ Barbara Boxer and Diane Feinstein, the San Francisco Police and Fire Chiefs and other local dignitaries.
Media Protocol Coaching
RCC coached the host participants on the protocols with elected officials and developed the speaking agenda for the event. Each person who spoke addressed a unique aspect about the firm and the community so the presentation was crisp and engaging.
Business Etiquette and Social Navigation Skills
Many of KH’s in-house scientists and and regulatory attorneys were not accustomed to media interaction and as some traveled from foreign offices, they were briefed in in American business etiquette including:
- How to break the ice with strangers
- How to make proper introductions
- What to do when conversations become monopolized or controversial
In addition, to bring the value of these biochemists work to the forefront, each was given “pocket sentences” simple phrases to introduce their role, the benefits of, with simple examples that made their work tangible to the audience.
The firm received special recognition from the city in the form of Certificates of Appreciation. Over 100 people attended the event, including representatives from Feinstein’s office and the media. Every detail of the guest experience, from how the employees engaged guests, to the digital displays and speakers, each highlighted Keller and Heckman’s entrance into the San Francisco landscape.
San Francisco Officials Give Warm Welcome to Keller and Heckman LLP