What People Say About RCC

We are invested in our clients’ success and grateful for their trust in our services:

Crisis Communications/Reputation Management

"Crystal helps us to be our best selves, especially in the heat of crisis. When the circumstances might incline us to overreact, Crystal helps us remember the values we espouse and helps us find a way to respond that is true to our values. She never tries to remake us in her image or in the fashion of anyone else. She helps us to be faithful to our true selves. Crystal empowers us tell our own story with integrity, even in the face of hostile adversaries. Her services are worth their weight in gold." 

Rev. Dr. Steven Toshio Yamaguchi, Presbytery Pastor/Executive Presbyter at The Presbytery of Los Ranchos


"Crystal would attend hearings with me in court and provide excellent advice and critique about my performance and the language used during that performance and how to better address the court and I think as a lawyer, if you can’t take criticism and use it to your advantage, then you’re never really going to excel, and I was very pleased to develop with Crystal in courtrooms some strategies that helped.”

Mark Sparks, attorney at Provost Umphrey


Stephens Friedland logo.png - 10.95 kb"Time and time again, Crystal has demonstrated the ability to manage crisis communications effectively and to train clients the proper way to react to public relations challenges."

— Todd Friedland, co-founder at Stephens Friedland LLP


“Thank you on behalf of family for your outstanding management of our situation and the results that followed…we could not be happier with the outcome.”

—Executive whose child was negatively portrayed in newspaper story

Business Development Communications

"Thank you again for coming to Boeing yesterday and addressing our engineers and finance managers. Your session was informative, memorable and fun. Practical guidance on business manners and courtesies are hard to come by these days. I especially appreciated the hand outs and your tips on conversations and introductions. I hope you can return in 2014 for another session."

—Terralee Pettinger, Boeing Business Operations


“Crystal R. is an excellent presenter. Our guests had fun while learning basic techniques of Etiquette. Ms. R. worked well with the audience, making the learning experience not embarrassing but rewarding. We look forward to booking Ms. R. for many more “etiquette” seminars.”

— Kristy Villanueva, Director Industry Relations at Printing Industries Association, Inc. of Southern California


 “I attended the ACG women’s breakfast and heard you speak. Thank you for your presentation!!! I enjoyed it and got a lot out of it. I’d like to feature your article in my company’s newsletter, which is distributed to about 5,000 people.”

Managing Director/CEO, Platinum Resource Group


"We were pleased with the presentation that Crystal Rockwood gave us on business etiquette.  It was not only informative but helpful to our real estate agents in how to compete and deliver exceptional customer service. My agents found a lot of value and fun in Crystal's presentation. I recommend Crystal Rockwood's etiquette presentation to any businesses that is serious about building new client relationships and retaining relationships within their company.”

— Jim Vermilya, Prudential California Realty

"Many, many thanks for a great presentation ... very informative and engaging. Student reaction was very positive and they are glad you were part of the course syllabus. Your messages are exactly what they need to learn as they prepare for the real world in communications."

 – Irv Cuevas, professor at Cal State University, Dominguez Hills


"The business etiquette training was great. Very informative, highly applicable."

— Sales Manager, Arbonne International


“Crystal recently gave an excellent and timely presentation to my group on of the subject of building your reputation through using a combination of business development ideas, public relations and business etiquette. She is extremely knowledgeable and delivers a concise presentation that articulates the important elements required to create and implement a successful plan. This is truly a subject that all professional service providers should be conscious of when conducting business. Don’t miss an opportunity to learn from her wisdom and experience.”

— Brad Cashion, ProVisors group leader at Irvine II


"Crystal: If you can forgive the gender reversal, you are a STUD! Great presentation yesterday. Clear, useful, practical, and, most importantly, valuable. It reflected you well - professional and generous. I feel fortunate to have you in my circle."
-Michel Zelnick, THE ZELNICK GROUP


“Sincere thanks for all you have done with "Lindsay" I think it has been a fabulous investment; we can certainly comment and recommend the Avanti Program; we are delighted.”

—Parent /HR Director

"I was part of the first class you presented to along with your assistant & I wanted to thank you both for coming out to Irvine Valley College and presenting to both classes of the Summer Bridge Program. Your presentation was interesting and filled with valuable information. I especially appreciated your enthusiasm and engaging personality. I hope that you found both classes to be good audiences. Equipped with a new understanding of business etiquette, I look forward to approaching opportunities with more confidence and proper handshakes."

—Freshman student, Irvine Valley College


Media Training

"Dealing with the press is not intuitive. For example, how to have off the record discussions can be an important tool."

Partner, mergers and acquisitions


“Crystal’s training program is unpretentious, hard hitting and insightful. The training helped me overcome my long-held belief that talking to the media is generally a bad idea; the training provides tools for effectively handling inquiries and helpful background information about what drives media inquiries and what type of information is typically being sought. Equipped with the training skills you can confidently field any media query (or you will have at least learned Crystal’s phone number and know enough to refer it to her). Two-thumbs up!”

— Litigator partner at international law firm


“Working with Crystal has been a real benefit to my practice, our office and the firm. We have received solid advice on how to handle media inquiries, how to place stories and how to work with the press to our benefit. I have received several press mentions with her help and my clients have noticed them. People do still read the paper! Crystal’s depth of experience in working with the media is amazing and I recommend that everyone take the time for this training.”

– Corporate securities partner


Contact us online. For urgent matters, call 562-682-6482.

RCC News

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What People Say

  • "Crystal helps us to be our best selves, especially in the heat of crisis. When the circumstances might incline us to overreact, Crystal helps us remember the values we espouse and helps us find a way to respond that is true to our values. She never tries to remake us in her image or in the fashion of anyone else. Read More
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