About RCC

Why choose Rockwood Communications?
10% of our referrals come from other PR agencies.
60% come from law firms who refer us to their clientele. 
30% are from concerned friends and professionals of those that need help.

Clients engage us for high-stakes communication issues that can advance or harm their reputations.

We are passionate about giving clients the right to be heard no matter how uneven the playing field. This short video made by Director Seth Gardner says it all.

We get the job done.
Rockwood Communications Counsel is a decisive force at delivering solutions that will ensure the integrity of your brand, protect your online reputation and grow credibility. We accomplish this through proven strategies and a team of talented professionals.

Our clients are mid-sized to large attorney firms, and small- to mid-sized businesses and non-profit organizations and municipalities. RCC offers comprehensive communications and cost-effective strategies tailored to fit your firm’s goals and budget.

Read what our clients are saying.

 

Meet Crystal L. Rockwood

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Crystal L. Rockwood is President of Rockwood Communications Counsel Inc., which specializes in high stakes communication issues affecting reputations. Her company provides litigation PR support, website and social media content development and advanced business etiquette. A veteran message strategist, her clients include professional services firms, distributors and manufacturers, celebrities, athletes, sports medical facilities, financial institutions, churches and start-ups. Prior to forming RCC, she was the Director of Communications at Pillsbury Winthrop Shaw Pittman LLP.

Trained in advanced crisis communications with FEMA, Ms. Rockwood previously served as Senior Advisor for Press and Public Affairs to the Mayor of Oakland. As former spokesperson for Oakland, Ms. Rockwood managed news visits with the President and other elected official dignitaries and VIPs. Her crisis communication skills were forged by economic emergencies, strikes, crime and natural disasters. As an authorized trainer with the Emily Post Institute, America’s foremost authority on business decorum and protocol, Ms. Rockwood is a frequent presenter at professional service firms. She has also trained CEOs, doctors, attorneys, celebrities, athletes, police and fire personnel, teachers and administrative staff in all aspects of media relations.

Ms. Rockwood has presented to numerous organizations including Boeing, Ruiz Foods, UBS and Orange County Bar Association, among others in industries including legal, finance, non-profit, manufacturing and distribution, entertainment, sports, consulting, education, real estate and healthcare.

Trained and certified through the Federal Emergency Management Agency Institute in Advanced Public Information for Crisis Management, Ms. Rockwood also serves on the California State Seismic Safety Commission’s Tsunami Risk to California Committee.

Professional affiliations & civic ties

• The Emily Post Institute

• ProVisors, Executive Committee Member

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RCC News

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What People Say

  • "Dealing with the press is not intuitive. For example, how to have off the record discussions can be an important tool." — Partner, mergers and acquisitions “Crystal’s training program is unpretentious, hard hitting and insightful. The training helped me overcome my long-held belief that talking to the media is generally a bad idea; the training provides tools for effectively handling inquiries Read More
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