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If 20 years’ experience from the public and private sectors and having worked with top executives, elected officials, doctors, attorneys, firefighters, educators, and human resource professionals in organizations ranging from law firms, health care and sports facilities, software/utility companies, fashion, retail, restaurants, churches, schools, hospice and hospitality venues—matters to you then call us
Why are we bringing Business Etiquette into Marketing and Public Relations?
Without etiquette, business development and communication efforts are short changed. After two decades of seeing ‘professionals’ and college graduates alike embarrass themselves in client meetings and media interviews while incurring expensive lawsuits, Crystal began incorporating business etiquette into her work.
“Despite impressive resumes from the best schools, it wasn’t enough on the social stakes front,” says Rockwood. “Etiquette does differentiate a firm’s representatives from its competitors.”
Rockwood trained with the Emily Post Institute, the ultimate authority on etiquette in America. Her business etiquette training included managing business social environments, dining etiquette, handling difficult situations, communications, image enhancement, and workplace etiquette.
The Rockwood 20/20 Advantage
Crystal Rockwood, is one of 20 people trained to teach business etiquette in the United States by the Emily Post Institute.
She has more than 20 years experience in strategic marketing and public relations counsel, working with professional services, governmental agencies, energy, health care, software, education, retail, hospitality, civic and faith-based entities. Prior to forming Rockwood Communications Counsel, Rockwood directed communications worldwide for Pillsbury Winthrop Shaw Pittman LLP, a full-service law firm.
Best Media Training
Rockwood has trained hundreds of executive, middle management, and front-line staff in media relations. With a degree in journalism and time as a free-lance journalist, Rockwood knows how to work with reporters in all situations. She has managed stories with CNN, Wall Street Journal, New York Times, Associated Press, Bloomberg News, San Francisco Chronicle, Washington Post, Los Angeles Times, Time Magazine, Sing Tao Daily, El Mundo, USA Today, local ABC, CBS and NBC television and radio stations, legal industry publications and more.
As former press secretary to the Mayor of Oakland, California, Rockwood managed news visits with former President Bill Clinton, congressional leaders, and other dignitaries. Her crisis communication skills were forged by high stakes press conferences regarding natural disasters, military base closures, economic hardships and crime, among other issues. Rockwood was also trained by FEMA in Advance Public Information.
Rockwood began her marketing career managing tradeshows around the country for an international software company which led to promotions and new marketing work in various industries. In marketing, she’s created a long parade of brochures, flyers, newsletters, direct mail campaigns, billboards, logos, marketing give-aways and advertisements from creative to final production. She’s managed advertising and PR agencies in the US and London.
Professional affiliations and civic organizations past and present
- California State University of Fullerton, Guest Lecturer
- California State Seismic Safety Commission, Education and Outreach Committee, Member
- Federal Emergency Management Agency Institute, Certified in Advanced Public Information for Crisis Management
- Legal Marketing Association (LMA), Board Member, Publicity Chair, Southern California Chapter
- Appalachian State University, Guest Lecturer
- International Association of Business Communicators (IABC)
- Public Relations Society of America (PRSA)
- Radio Television News Director Association (RTNDA)
- Elder, Emmanuel Presbyterian Church
- California Writers Club, Member
Crystal holds a B.A. in journalism and public relations from California State University, Los Angeles. Her business etiquette training included managing business social environments, dining etiquette, handling difficult situations, communications, image enhancement, and workplace etiquette. Pictured above, Peter Post of the Emily Post Institute presents Crystal Rockwood with her training certificate.