“Any law firm marketing manager knows which consultants are worth giving repeat business to, Crystal Rockwood is definitely one of those that you always want on your team.”
Tara Busby, Marketing Manager, Keller and Heckman LLP, Washington, D.C.
“At a time of crisis, Crystal Rockwood provided focus in a way that reduced our anxiety and helped us avoid a costly lawsuit.”
Rev. Steven Toshio Yamaguchi, Executive Presbyter, Presbytery of Los Ranchos, Santa Ana, CA
“I cannot recommend RCC highly enough. Crystal’s energy, enthusiasm and commitment to client service is unmatched. She is quite simply the best marketing professional with whom I have ever worked.”
Avis Caravello, Avis Caravello Attorney Search Consulting, San Francisco, CA
“I have complete and absolute confidence in Crystal Rockwood’s press and public affairs counsel.”
Mike Nisperos, Public Defender of Guam, Director, Public Defender Services Corporation, Guam
Specializing in Building and Repairing Reputations
Using a strategic synergy of Public Relations, Marketing and the latest standards in Business Manners 2.0, we give your business a sharp and competitive advantage.
Public Relations and Crisis Management—We communicate your story quickly, concisely and accurately. We positively influence opinion of your service, product and company to retain and attract new business. Good or bad PR, we coach you on establishing better media relations and polishing your public and in-house image.
Marketing—Our marketing strategies create top of mind presence. We get your products and service out in front of your target customers to they think of you and your company first.
Business Manners 2.0—When all things are equal between you and your competitor, manners usually decide who gets the client or account. Avoid the chance of a deal crumbling or losing valuable employees. We use universally acclaimed Emily Post Institute materials in teaching the latest standards in business etiquette.
Why the fuss?
Why the fuss about manners? Etiquette, though subtle, is often the deal maker or breaker. Consider how the lack of business etiquette training affects the HR front and can lead to lawsuits:
- 28% of workers lose work time because of the perceived rudeness.1
- 12% of workers actually leave their jobs because of uncivil acts committed against them.1
- Employee turnover due to incivility is not trivial: the estimated average cost is $50,000 per employee across all jobs and industries in the US.2
The root cause of many failed business and marketing initiatives is a lack of business etiquette skills. Get the etiquette advantage now. Our Business Etiquette training includes Introductions, Business Social Situations, Handling Awkward Situations, Tech-Etiquette, New Hires and Table Manners.
1 Keenan-Flagler Business School survey, UNC 1999; 2 Marshall School of Business, USC, 2004
The Rockwood 20/20 Advantage
Crystal Rockwood is one of 20 people trained to teach business etiquette in the United States by the ultimate authority, the Emily Post Institute.
She has more than 20 years experience in strategic marketing and public relations counsel, working with multiple industries including professional services, governmental agencies, energy, health care, software, education, retail, faith-based entities and hospitality.
Rockwood’s wise PR counsel is regularly sought by companies facing complex press inquiries. Crystal’s Media Training 101 workshops wins rave reviews from executives and front-line staff.
Call or email us today to give your business the Rockwood 20/20 Advantage.